Archive for July, 2008
iPhone 3g and O2 blues
Ok so I have got the original iPhone and I love it but wait o2 have offered me the new iPhone 3g for nothing awsome. Monday the 7th July i get the text saying I can pre order so I go for it.
I know the demand will be high and chances are slim but i get 3 machines (my imac, iphone and an ancient pc) to log on to the O2 website surely I stand a good chance.
Well to be honest not many people did, in the history of technology its been the fastest selling gadget of all time and even O2 who planned for their site to handle 250x their normal volumegot it wrong… big time
They sold 13,000 iPhones per second and were sold out in under an hour and the site was crippled by the traffic.
We had invested heavily to add a huge amount of additional capacity, 250 times its normal rate, and back-up systems. We tested this carefully in advance. The massive simultaneous crush, partly created by our open and honest communications approach with the registered community, exceeded even our worst case assumptions. Demand was at 13,000 orders per second. Frankly, we have to admit we just weren’t prepared for this unprecedented level of demand. No website is.
They are reopening the site again on the 10th, fingers crossed people!
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